In 2011, we launched ClickDesk — a live chat and helpdesk tool for small businesses. The idea was simple: put a human on your website, in real time. It worked. Tens of thousands of businesses used it to talk to their customers.
Support tickets piled up overnight. Agents burned out juggling 10 chats at once. Small businesses couldn't afford a team. Customers asked the same questions hundreds of times. We watched this happen — and for years, we built workarounds. Canned responses. Chatbots. FAQ widgets.
None of it felt right. Because none of it could actually understand what the customer was asking, look up their account, and resolve the issue on the spot.
Now it can. Jug.ai is what ClickDesk was always trying to be — a website agent that is always on, always contextual, and never makes the customer wait. It speaks. It listens. It acts. And it gets smarter every week.
We're not pivoting. We're arriving.